Podcast

#30: Mastering Email Automation with Ronnie Kassiff

Scott 06/10/2020 24


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“Send something out as often as it is helpful.”

– Ronnie Kassiff

Ronnie Kassiff is an inbound marketer with almost a decade of marketing experience.

Since 2017, she has been working as a freelancer for an array of clients all over the world, helping them to take their businesses to the next level through marketing automation, email marketing, inbound marketing, content marketing, and more. She helps them achieve their desired results while staying true to their brand voice and mission and provides clients with bespoke packages as an independent consultant.

If you’re looking to get started with email marketing platforms like Mailchimp, Infusionsoft and Hubspot, and learn content strategies to attract the right sort of customers to your business, this episode is for you!

In our wide-ranging conversation, we discuss how to reach new customers using content strategies; some of the biggest marketing mistakes Ronnie sees businesses make; what metrics to measure when assessing email marketing campaigns; and so much more!

You can find Ronnie at the following:

Resources and tools  mentioned in this episode:

Mailchimp

Infusionsoft

Hubspot

Monkeypod Marketing

Zapier

Hubber

Gmail

GoDaddy 

Salesforce

ManyChat

Messenger


Key Points:

Ronnie’s approach to content marketing (4:04)

Reaching new customers using content strategies, giving value and the balance in between (7:00)

Endpoint marketing system automation (10:47)

First steps and starting small (16:50)

Too much content? (19:40)

Content for the sake of content (22:32)

Metrics in assessing email marketing campaigns (26:55)

Black hat vs. white hat marketing (30:28)

Biggest marketing mistakes Ronnie sees businesses make (37:17)

Future marketing trends (41:21)

Put your users first (49:29)

Be sure to follow me on Instagram @entrepreneurscanparty

​If you haven’t already, please rate and review the podcast on Apple Podcasts!

** Want to make this your best year yet? Claim your FREE Annual Blueprint & Strategic Life Plan, packed full of 96 thought-provoking, mind-shifting questions! Visit my website – scottstockdale.co.uk – for details **

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