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#62: Starting a Breakfast Subscription Service during Lockdown with Jodie McGregor

Scott 09/30/2020 48


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“The only time success comes before work is in the dictionary.” 

– Jodie McGregor

Jodie McGregor (@mybreakfastboxuk) ​ is the founder and head of nutrition at My Breakfast Box: A subscription service which delivers delicious breakfast boxes with nutritionally balanced options straight to your door!

Having worked as a personal trainer for a number of years, Jodie saw first-hand how chaotic peoples’ lives can be. She also recognised how nutritious breakfast meals can fall by the wayside. With this in mind and with the support of her mentors, she jumped at the chance to create a solution, culminating in the launch of My Breakfast Box before the recent pandemic!  

The young subscription business has since gone from strength to strength! There’s a wide range of bars, granolas and porridges available to choose from and My Breakfast Box has featured in numerous publications, including The Guardian, The Daily Mirror and The Yorkshire Post.

In our wide-ranging conversation, we discuss her choice of going down the subscription box route as opposed to working with retailers; planning for a successful launch; trademark mistakes; winning gold as a Team GB athlete; and so, SO much more!

You can find Jodie at the following:

Here are links to some of the tools, books and resources we discuss:

Key Points:

Jodie’s first passion and winning gold as a Team GB athlete (4:12)

The origin of mybreakfastbox (9:15)

Jodie’s choice of going down the subscription box route as opposed to working with retailers (13:08)

Planning for a successful launch (16:29)

Finding good suppliers and helping out with the actual process (18:21) 

Working with your friends (21:49)

Trademark mistakes (23:15)

Moments of doubt and the importance of mental space (25:47)

Her future plans (28:37)

Jodie’s publicity process (30:49)

The value of connection, being real and personable (34:14)

Be sure to follow me on Instagram @entrepreneurscanparty

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** Want to make this your best year yet? Claim your FREE Annual Blueprint & Strategic Life Plan, packed full of 96 thought-provoking, mind-shifting questions! Visit my website – scottstockdale.co.uk – for details **

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